WOW Technology Launches World's First Ergonomic Vertical Mouse 'WOW-PEN Joy'

Friday, Jun. 20, 2008
WOW Technology Launches World's First Ergonomic Vertical Mouse 'WOW-PEN Joy'
Winner of 'red dot design award 2008'
SEOUL, South Korea — WOW Technology, Inc., a global manufacturer of ergonomic computer input devices, announced today that they have launched a global distribution of their recently developed product named 'WOW-PEN Joy', an innovative ergonomic mouse device that can significantly reduce the pressure on the wrist during long hours of computer usage.

In 2007, WOW Technology won the recognition of TCO Development in Sweden for their previous invention, WOW-PEN Traveler, for its superb design, performance, and quality. In addition to WOW Technology's reputation, the new product 'WOW-PEN Joy' has won the computer accessories category of 'red dot design award 2008', which is one of the three major awards in industrial design industry. Also, it was nominated for RetailVision Award by Gartner event in two consecutive years from 2007 to 2008.

WOW-PEN Joy is developed based on the innovative technology developed by WOW Technology for the first time in the world. It significantly reduces soreness of wrist during long hours of mouse usage such as computer design and CAD, reducing the effects of Carpal Tunnel Syndrome.

Also, WOW-PEN Joy has been evolved from WOW-PEN Eco/Traveler, which was chosen by Microsoft as 'Top 5 innovative product' during CES international 2006 in Las Vegas, with higher performance, enhanced design, and affordable price.

Compared to other ordinary mice, WOW-PEN Joy is the first to use a vertical trajectory and horizontal structure to achieve its innovative ergonomic design, which allows the users to have the natural feeling of grabbing a Joystick. As a result, graphic/CAD designers, gamers, office users for web surfing and creating documents can have the maximum amount of comfort on their wrists during long hours of mouse usage and prevent the Carpal Tunnel Syndrome.

WOW-PEN Joy is based on USB, has product dimension of 72(W) x 102(D) x 85mm(H), and weighs 130g. It provides full function with 5 default buttons, resolution of 800 dpi, and operates on all OS including Windows 98/Me/2000, XP, Vista, Mac OS X+, and Linux.

WOW Technology has already launched WOW-PEN Joy in the Korea domestic market in June, and also plans to distribute globally by the end of July. WOW-PEN Joy will be sold through electronic retailers in the U.S. for $30 and Europe for $45, which is 40% less expensive than the previous model, WOW-PEN Eco.

WOW-PEN Eco/Traveler was previously chosen by Microsoft as one of 'Top 5 Innovative products' during CES International 2006, introduced by Washington Post, and broadcasted by NBC during 'Digital Edge'.

Brian H Joe, CEO of WOW Technology, said, "Beginning with our new product, we will be launching other variety of products such as wireless type, children's mouse, and left-handed mouse. We are also planning to work with major PC manufacturers such as HP, Dell, and Samsung Electronics for ODM (Original Design Manufacturing) distribution agreement in order to introduce our product and technology to the consumers."

About WOW Technology, Inc.

WOW Technology, Inc. is a global manufacturer of ergonomic mouse named 'WOW-PEN'. In 2002, WOW Technology introduced 'Digital Pen' with data storage ability, earning recognition from consumers and media around the world. WOW Technology currently holds more than 10 Korean domestic and international patents and has patents pending for its optical pen mouse in 24 countries including the U.S., Britain, and Sweden. WOW Technology's latest invention, WOW-PEN Traveler, was recognized by TCO Development of Sweden and now is exhibited as prime example of ergonomic design in TCO Development. WOW Technology was also selected as one of 100 Promising Companies in Asia by IT magazine 'RED Herring' for two consecutive years in 2006.