How to write the Press Release.

Step 1 - Choose the Topic of the Press Release

The entire press release writing process starts with "something that happened" that you wish to announce to the media and the public. This is your news and the subject of your press release. News that you can announce includes: a new website, new feature, new product or service, new office location, new employee, new award received, new sales record, new partnership.

Step 2 - Write the Headline

The headline is a single sentence statement that announces what the news is. Readers should be able to know exactly what you are announcing by reading the headline. The headline should be 100 characters or less including spaces.

Step 3- Write the Body of the Press Release

The body of the press release expands on the "Who, What, When, Where, How and Why" of the announcement or news. The details in a press release should be limited to the "facts" about the announcement or news. Opinion, fluff or hype is not appropriate. Statements about how the product or service is the most amazing innovation ever invented should not be included. It is important that readers form this opinion by themselves by reading the details (facts) in the press release.

Step 4 - Verify that the Basic Press Release Rules were Followed

• Was your press releases written in third person?

• Does your press release focus on your announcement or news rather than selling something? Your press release should never resemble an advertisement or sales letter!

• Did you include a media contact name, email address and phone at the bottom of the press release?

• Did you include at least three links to your web site?

• Is there any way that you can make your press release more interesting, timely or unique?

• Is your press release more than 200 words and less than 500?

• Did you add ### to the bottom of the press release to signify the end?

• Is your headline clear and to the point? Can it be shortened without losing anything?

• Are all details of the "Who, What, When, Where, How and Why" covered in the body of the press release?

• Have you looked at other press releases to make sure yours looks correct and does not leave out any information? See a sample of press release here:

New book guides parents struggling to regain balance in life

First-time author Erin Kurt introduces the ‘Life Circle' technique to reduce parent stress, strengthen family bonds and help find time for self in Juggling Family Life

WINDSOR, England (MMD Newswire) January 5, 2010 -- In today's fast-paced world, it is harder than ever to juggle the responsibilities of parenting, career and marriage. In Juggling Family Life: A Step-By-Step Guide to Stress-Free Parenting, first-time author Erin A. Kurt, B.Ed. presents ‘Life Circle,' a technique she says is a tried and true strategy to reduce stress, increase personal time, strengthen bonds with your children and put the spark back in your marriage.

Juggling Family Life seeks to provide straightforward advice to help parents regain control of their lives. Kurt, who has been working with children and parents for years to teach them how to manage life's responsibilities without stress, says there are three main areas that make or break a family: getting discipline right, family time and ‘you' time (for parents). Simple ideas such as keeping a family calendar, scheduling regular ‘alone-time' periods as well as one-on-one time periods for everyone in the family, and writing tasks down lend themselves to reducing stress and creating a happier, enjoyable family life.

"As the economic crisis continues, more and more parents are realigning their priorities," Kurt said. "Many parents are now looking for jobs with more flexibility so they can spend more time with their families. The focus has shifted to ‘How can I improve my family life?' rather than ‘How can I rise to the top of the corporate ladder?' There are so many techniques and methods of child rearing that it is difficult to make sense of them all. Parents need answers and they need simplicity. My methods provide the straightforward advice parents need."

Juggling Family Life: A Step-By-Step guide to Stress-Free Parenting is available for sale online at Amazon.com and through additional wholesale and retail channels worldwide.

About the Author
Erin A. Kurt, B.Ed. has worked as a teacher, nanny and family counselor. She has worked with children and families around the world and runs a website dedicated to helping mothers take the stress out of parenting. Kurt holds live workshops, online seminars and writes a weekly e-zine and blog dedicated to her lifelong passion for helping others get the most out of family life. Kurt earned her bachelor's degree in education from the University of Alberta. She lives with her family in England.

MEDIA CONTACT:
Erin A. Kurt
Email: erin@erinparenting.com
Phone: +44 7515 472 448
Web site: www.erinparenting.com

REVIEW COPIES AND INTERVIEWS AVAILABLE UPON REQUEST

###